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Latest thinking
Thoughts on AI agents, automation, and building systems that work.
AI automation for recruitment agencies in Ireland
The 6 workflows Irish recruiters are automating in 2026, what it costs, and where AI still gets it wrong.
How to automate email follow-up without paying 500/month for software
Build an automated email follow-up system that actually gets replies. Tools, sequences, costs, and the mistakes that kill response rates.
How to calculate ROI on AI automation before you spend a cent
The actual formula for figuring out if AI automation is worth it for your business. No hype, just maths.
Claude vs ChatGPT vs Gemini for business: which one should you actually use in 2026?
We've built with all three. Here's when Claude wins, when ChatGPT wins, when Gemini wins, and why most businesses need to stop overthinking this.
n8n vs Make vs Zapier: which automation tool actually makes sense in 2026
We use all three. Here's when each one wins, what they really cost at scale, and why pricing changes everything after month three.
Claude vs ChatGPT for business: which one should you actually use?
We've built with both. Here's when Claude wins, when ChatGPT wins, and why most businesses should probably use both.
What is an AI agent? A plain-English guide for business owners
AI agents explained without the jargon. What they do, what they cost, and how to know if your business actually needs one.
How small businesses are actually using AI in 2026
Forget the hype. Here's what real small businesses are doing with AI right now, what it costs, and whether it's worth it for yours.
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