Claude-native AI agency · Ireland
You got here through one of our systems. The site, the content, the follow-up.

about
Fionn Tobin
Every system we pitch runs our own business first. Lead gen, content, follow-up, reporting. If it doesn't work for us, we don't sell it to you.
Today we work with recruitment agencies, estate agents, and professional services firms across Ireland, the UK, and the US. The thread connecting all of it: systems that run without you babysitting them.
More about Tobin →the partnership
Most agencies start building in week two. We spend week one in your weekly ops meeting, mapping where the work actually breaks. Every workflow, every handoff, every system. The automations come second. They run on top of what already works.
Claude evolves every few months. New models, new capabilities, new ways to deploy agents. We watch the field, decide what's actually worth implementing for your business, and roll it in. Quietly. Without you reading another announcement post.
One workflow solved, another opens up. That's the engagement. We tune what we built last month, retire what got replaced, and build the next one. Your advantage compounds because the work compounds.
how it works
Week one is mapping. How your business actually runs. Every workflow, every handoff, every gap. The agents will run on top of what already works.
Custom AI agents for your specific workflow. Built around your team, not against them. Reviewed by you before anything ships.
One workflow solved, another opens up. New tools land, we integrate the ones worth integrating. Your output multiplies. Your headcount doesn't.
what changes
Lead response
6 hours
11 seconds
Cork recruitment firm, month 2
Customer queries
team handled 12
agents handled 247
Dublin professional services, week 6
Content output
5 a month
40 a month
UK estate agency, quarter 1
the wedge
Strategy without execution is a slide deck.
Execution without strategy is a chatbot.
We do both.
services
We map how your business actually runs. Every workflow, every gap, every place AI saves time. You walk away with a roadmap, costs, and exactly what to build first.
prioritised roadmap
Get an AI readiness audit→
Repetitive tasks. Reports. CRM updates. Follow-ups. Anything that runs the same way every time. Built once, then your team gets the time back.
10+ hrs/week back
Set up AI workflow automation→
Custom AI agents trained on your business. Leads, support, content, qualifying. Handled in the background while your senior people stay on what only they can do.
custom agent, deployed
Deploy custom AI agents→
An ongoing AI partner. Every month the next build lands, better tools swap in as they release, the systems keep running. Your advantage compounds.
monthly build, monthly ROI
Get an ongoing AI partner→
Every build is scoped to your business. Book a call and we'll tell you exactly what it costs.
See all services →frequently asked
You can. Most business owners start there. But there's a reason 42% of companies abandoned their AI projects last year. Using the tool isn't the hard part. Building a system that runs reliably without you is. Structured AI implementation produces 3-4x the return of just giving your team a Claude login. The difference between chatting with AI and having AI run parts of your business is implementation. That's what we do.